About Us

Aadyaa was not born in a boardroom. We never planned on becoming a jewellery brand, but sometimes the most beautiful things in life happen by chance. Our founder, Sayalee Marathe developed an interest in jewellery quite accidentally. An engineer by qualification, Sayalee had a thriving career as a SAP consultant which took her to different parts of the country and the world. She has worked with reputed
companies like IBM, Deloitte, Siemens, CSC and Capgemini. While in the UK, she chanced upon jewellery making kits at the local store. She started making small trinkets for herself, friends, family and colleagues. Soon enough, she started getting customisation requests to which she happily obliged.

Sparked by a love for design, Sayalee began crafting jewellery with local Indian beads upon returning home in 2013. Encouraged by loved ones and a growing social media following (starting with Facebook), she turned her hobby into a brand Aadyaa. Sayalee's dedication grew with her audience, leading her to leave her SAP consulting career and focus full-time on Aadyaa after reaching 2,50,000 followers on Facebook. From humble beginnings at local exhibitions, Aadyaa has blossomed into a thriving brand. Aadyaa's journey continued with a website launch and experimentation with various materials and techniques. A pivotal moment came in 2015 with our first Pune studio (180 sqft!), a space filled with memories and client connections that laid the foundation for our
growth. In 2016, "Itihaas," our debut collection in pure silver, revolutionised traditional
Maharashtrian designs. The success of Itihaas led to increased demand, a growing team, and in late 2017, Sayalee's husband, Jaydeep Hingne, officially joined as co-founder. His experience from KPMG and Thomas Cook brought invaluable structure and support in areas like compliance, legal matters, and vendor management, propelling Aadyaa forward. Since 2018, our flagship Pune store has grown from strength to strength every year.

Today, House of Aadyaa Pune is a beautiful three storied building which houses our team and all our dreams! Our flagship store in Mumbai opened its doors in March 2022, and our flagship store in Bengaluru opened its doors in June 2024. The Aadyaa family has grown by leaps and bounds. A 24-member strong team, patrons from across the globe and shipments to more than 90 countries; House of Aadyaa is writing new stories
everyday.

In the team, Sayalee heads our creative and
product design lead. She also manages all our social media & marketing
functions. Jaydeep leads the areas of operations, legal, vendor management and B2B
opportunities.

Suvarna is our enthusiastic studio manager,
who manages studio operations & inventories. Our hardworking hands-on team
of Aboli, Shruti, Shivani, Saroja, Kajal, Pranita, Vrushalli, Eullan,
Shwetha   work across our studios in
Pune, Mumbai and Bengaluru. Vighnesh, Shraddha, Rutvika, Vinod manage
all the online orders for their packaging and shipping. Prachi and Vinayak
manage our communication channels with all incoming queries and assistance on
purchasing the products.

Samruddhi and Anurag work in our
photography & videography team and ensure that Aadyaa creations look
beautiful through their lens work, brilliant setups, props, and locations for
the shoots. Shubham is Aadyaa's Brand Strategist. He also looks after the
collaboration opportunities.  Sanika works closely with Sayalee and
creates new ideas for products and designs. Gautami looks after our social
media handles for apt content creation, scheduling the posts & reels and
works on the trending topics as well. Gargi assists the content team with her
fresh ideas. Shree and Nandini add their skills in graphic designs and create
stunning imagery for us. Subodh & Sourabh work in the critical team of
website and e-commerce marketplace operations team. Sanket assists in inventory
management area and also creates the crucial barcodes for the collection of
3500+ products.

Sayali Kelkar works directly with Sayalee and Jaydeep to implement various
initiatives across the teams. She also assists in our HR and compliance works.

All these members work as one cohesive force that brings Aadyaa to life every
day and delivers the joy of the wonderful & unique creations of jewellery.