About Us
House of Aadyaa is a leading brand for handcrafted 92.5 silver jewellery in India.
House of Aadyaa is a Forbes-recognized, national award-winning 92.5 silver jewelry brand, renowned for its exquisite handcrafted designs. Aadyaa (आद्य) symbolizes the new, the first one, the original, representing our commitment to heritage, innovation, and craftsmanship. With over 25 unique collections and more than 2,000 designs, we seamlessly blend traditional techniques with contemporary aesthetics, creating jewelry that complements every style and occasion. Our signature designs, patented by the Government of India, ensure exclusivity and authenticity. As one of India's largest handmade silver jewelry brands, we take pride in preserving heritage while embracing modern elegance. Every piece is crafted with love, making House of Aadyaa the ultimate destination for authentic, elegant, and meaningful silver jewelry.
The Story of Aadyaa
Aadyaa was not born in a boardroom. We never planned on becoming a jewellery brand, but sometimes the most beautiful things in life happen by chance. Our founder, Sayalee Marathe developed an interest in jewellery quite accidentally. An engineer by qualification, Sayalee had a thriving career as a SAP consultant which took her to different parts of the country and the world. She has worked with reputed
companies like IBM, Deloitte, Siemens, CSC and Capgemini. While in the UK, she chanced upon jewellery making kits at the local store. She started making small trinkets for herself, friends, family and colleagues. Soon enough, she started getting customisation requests to which she happily obliged.
Sparked by a love for design, Sayalee began crafting jewellery with local Indian beads upon returning home in 2013. Encouraged by loved ones and a growing social media following (starting with Facebook), she turned her hobby into a brand Aadyaa. Sayalee's dedication grew with her audience, leading her to leave her SAP consulting career and focus full-time on Aadyaa after reaching 2,50,000 followers on Facebook. From humble beginnings at local exhibitions, Aadyaa has blossomed into a thriving brand. Aadyaa's journey continued with a website launch and experimentation with various materials and techniques. A pivotal moment came in 2015 with our first Pune studio (180 sqft!), a space filled with memories and client connections that laid the foundation for our
growth. In 2016, "Itihaas," our debut collection in pure silver, revolutionised traditional
Maharashtrian designs. The success of Itihaas led to increased demand, a growing team, and in late 2017, Sayalee's husband, Jaydeep Hingne, officially joined as co-founder. His experience from KPMG and Thomas Cook brought invaluable structure and support in areas like compliance, legal matters, and vendor management, propelling Aadyaa forward. Since 2018, our flagship Pune store has grown from strength to strength every year.
Today, House of Aadyaa Pune is a beautiful three storied building which houses our team and all our dreams! Our flagship store in Mumbai opened its doors in March 2022, and our flagship store in Bengaluru opened its doors in June 2024. The Aadyaa family has grown by leaps and bounds. A 24-member strong team, patrons from across the globe and shipments to more than 90 countries; House of Aadyaa is writing new stories
everyday.
Our Team
WE – The force behind AADYAAThe strength of Aadyaa as much as it lies in its design and creative capabilities also lies in the passion and focus with which our team works together. We are indeed WE and that is the most significant part of our story.
As a first-generation business, we take great pride in being self-sustained and never forget our humble roots from where we began. We know that with teamwork and the right amount of passion and hardwork we will be successful and grow steadily to make Aadyaa a brand to reckon with in the world of jewelry retail.
Meet the Aadyaa Team
At Aadyaa, every piece of jewellery is brought to life through the combined efforts of a passionate and talented team. From design and marketing to stores, e-commerce, customer experience and operations, every team plays an important role in creating the Aadyaa experience.
Sayalee — Founder & Creative Lead
Leads Aadyaa’s creative vision, jewellery design, product development and overall brand direction.
Jaydeep — Operations & Business Lead
Oversees operations, business initiatives, vendor relationships, legal and strategic opportunities.
Prasad — Consultant
Provides strategic expertise and guidance across key business initiatives.
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Inventory & Retail Stores
Suvarna — Inventory & Retail Lead
Leads inventory management and ensures smooth operations across Aadyaa’s retail stores.
Aboli, Kajal, Shivani, Nikita, Prajakta, Damini, Putala, Aarti & Saroja — Retail & Inventory Team
Work together to manage store operations, inventory and deliver a seamless customer experience.
Chaitrali — Kothrud Store
Manages the day-to-day operations and customer experience at our Kothrud store.
Vrushali & Pratiksha — Bandra Store
Together, they manage the Bandra store and create a warm Aadyaa experience for every customer.
Avani manages our kiosk at the pavillion mall
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Jewellery Design & Product Development
Shruti & Rujula — Jewellery Designers
Bring fresh ideas to life through thoughtful designs that blend Aadyaa’s heritage with contemporary aesthetics.
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Creative & Design
Kiran & Prabhavati — Graphic Design Team
Create compelling visual identities and creatives that bring the Aadyaa brand to life across platforms.
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E-commerce
Shubham — E-commerce Lead
Leads Aadyaa’s online business and drives the growth and performance of our digital storefront.
Prajakta & Anil — E-commerce Team
Manage day-to-day e-commerce operations and ensure our online shopping experience runs seamlessly.
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Social Media & Marketing
Gargi & Asmi — Social Media Team
Create engaging content and conversations that keep Aadyaa connected with its community.
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Prathamesh — Marketing Lead
Drives online & offline marketing initiatives and helps Aadyaa reach the right audience through impactful campaigns.
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Customer Experience
Vinayak — Customer Support
Ensures every customer receives timely, thoughtful and helpful assistance throughout their Aadyaa journey.
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Human Resources
Sayali Kelkar — HR
Looks after our people, HR processes and helps build a positive and supportive workplace.
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Finance
Omkar — Accounts
Manages Aadyaa’s accounting and financial processes with accuracy and diligence.
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Photography & Videography
Vinayak & Swanand — Photography & Videography Team
Capture the beauty of Aadyaa through thoughtfully styled photography and engaging videography across our products, campaigns and brand stories.
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Logistics
Vighnesh, Preeti & Deepali — Logistics Team
Ensure every Aadyaa order is carefully packed, processed and delivered to our customers.
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One Team. One Aadyaa.
Every team at Aadyaa plays a unique role, but we work towards one shared purpose — to bring beautiful, thoughtfully crafted jewellery to life and create moments of joy for every Aadyaa customer.
Together, our people, passion and craftsmanship are what make Aadyaa what it is today.
Our Journey
2015
- Aadyaa’s website was launched
- 1st ever Aadyaa studio opened which was less than 200 sqft
- First marathi movie jewelry made for Timepass 2
Our Journey
2016
- First trial of silver jewellery
- Achieved a milestone of 300,000 followers on Facebook business page
- News coverage on Zee 24 Taas
Our Journey
2017
- Launched 1st silver jewellery collection “Itihaas”.
- Jaydeep joined as a full time Co-founder/director
Our Journey
2018
-Shifted to a bigger studio
-Launch of Indian Summer & Ghungroo Collection
-Converted into a company from proprietorship
Our Journey
2019
- Launch of Indian Summer & Ghungroo Collection
- Started experimenting with multiple precious and semi-precious stones
Our Journey
2020
- Incubated at IIM-Bengaluru
- Works started in the current 4500 sqft new studio in Pune
- Unique "Swarna Rajat collection" launch
Our Journey
2021
- 4500 sqft House of Aadyaa established near J M Road, Pune
- Launch of Aadyaa's alternative cultural space , Aayaam.
Our Journey
2022
- National award for heritage and revival by NITI aayog and UN
- Aadyaa just leveled up! The second studio opened in Bandra, Mumbai
- Selected as part of first cohort of the IVY league school , Cornell University , New-York
